Marketing Services

Inn needs are as unique as the bed and breakfast inns themselves. Every relationship with Bullard Partners starts with a phone or in-person interview. A customized proposal is created to outline the needs and solutions recommended.

Marketing Support
Whether a property is looking for a turnkey solution to manage all marketing needs or strategic planning to identify the needs and formulate a business plan, Bullard Partners can help. We offer tailored programs for each client. The level of involvement is determined by the innkeeper. We can serve as the de facto marketing department or offer advice/support as needed.

Internet and Search Engine Consulting
The World Wide Web has the most profound impact on the success of a bed and breakfast inn today. From pay-per-click campaigns to regional and national directories, there are many options. Bullard Partners can analyze web statistics to determine return on investment and future strategies. Again, we offer a complete solution and a “do it yourself” answer.

Concierge Services and AAA Rating
Innkeepers are known for delivering phenomenal personal attention that giant hoteliers cannot match. There are many technological solutions to simplify and enhance the guest experience. Through proven strategies, gain the highest AAA rating possible for your inn. At the same time, increase repeat business and word of mouth advertising… the two most effective forms of marketing.

Operations and Revenue Enhancement
Bullard Partners offers complete analysis of current operations and revenue streams to determine the best possible solutions. Non-room revenue and packages are a fundamental part of inn ownership in today’s competitive marketplace and Bullard Partners has personal experience developing them.

Website Design
Develop an internet presence that exemplifies the quality and experience of your country inn or bed & breakfast. Bullard Partners offers comprehensive management for the development of a website redesign including, design firm selection, photography, and text creation to maximize Search Engine Optimization. For innkeepers interested in managing the website project personally, consultation is available on an as needed basis.