Clients/Portfolio

Bullard Partners assists clients with a multitude of challenges. Here are a few case studies to demonstrate our abilities.

Case Studies

The Inn at Occidental

As the innkeeper/owner, Bill developed a comprehensive marketing platform. Through a leading-edge web design, pay-per-click (PPC) marketing, featured property auctions, online directories, and regional/chamber websites, The Inn at Occidental became a prominent fixture to any potential guest to the Sonoma Wine Country. Using technology, Bill simplified operations and increased concierge services for the guests. His templates are in use by many properties today. The Inn at Occidental became the only AAA 4-diamond, Mobil 4-star bed and breakfast in Sonoma County. The inn is a member of Select Registry, Unique Inns, and CABBI.

Avalon Luxury Inn

When Hilary McCalla decided she was ready to take her business to the next level, she contacted Bullard Partners. Hilary custom-built her guest suites to offer premium lodging to guests. Her website needed to reflect the same level of premium service. Using a comprehensive approach, new digital photography was shot to maximize the visual impact, new text was created to optimize search engine performance, and a website design developed to showcase the property. After launching the new site, Avalon Luxury Inn experienced a 60 percent growth (in the first six months) in occupancy and a similar increase in revenue.

The Raford Inn of Healdsburg

After purchasing The Raford House, Dane Pitcher and Rita Wells turned to Bullard Partners to assist their branding and marketing efforts. The inn name was changed to reflect their location and the room names were changed from people to ones that concur with the region. A new logo was developed to match. All of these branding efforts are incorporated into the new photography, website, and collateral materials. The Raford Inn of Healdsburg realized a dramatic increase in occupancy as a result of these efforts.